What's Our Story?

 We are intentional. 

Starling Consulting began because our Founder, Lacy Starling, saw too many companies unintentionally scrambling from one crisis to another and failing to achieve the success they wanted, because they had forgotten the most important part of success - figuring out where you want to end up BEFORE you get started.

Our purpose is to take our skills in strategic planning,  sales, marketing, and human resources and help organizations begin to live intentionally, from nailing down small details to launching large initiatives. We've worked at, and with, too many companies who, over the course of time, allowed negative culture, haphazard marketing, disinterested customer service, unfocused hiring and infrequent (or nonexistent) strategic planning to create an organization telling several stories simultaneously, or telling the wrong one. 

We work hard every day to help companies develop strategy, set targets, do the work and analyze the results. Intentionally.

Do you want our help to be more intentional? To run your business instead of putting out fires? Just click the link below and schedule a free one-hour phone consultation to learn more about our process. 

Founder and Chief Intention Setter, Lacy Starling

Before opening Starling Consulting, Lacy spent 20 years starting, running and managing businesses, doing everything from designing websites for bars in Kent, Ohio (while still in college) to founding and growing a $30 million freight brokerage. Through those experiences, she learned that the most exciting part of business is...business. It never mattered much to her what her companies were selling (as long as it was necessary, sold ethically, and done well). What got Lacy out of bed in the morning was running the business well

That excitement and experience are what Lacy will bring to your organization. Her enthusiasm for strategic planning, developing unstoppable culture, creating winning sales teams, and telling stories is infectious. Coupled with that enthusiasm is her ability to help organizations drive change and growth with intention, while staying true to their core values. She uses her decades of experience to shorten the learning curve for other companies, and she loves every minute of it. 

© 2020 by Starling Consulting.